- Ahmed, A., Lodhi, S. & Shahzad, M. (2011). Political Brand: trusting a candidate in the age of mistrust. Journal of Business & Retail Management Research, 5(2), 131-141.
- Anndre, S. (2015). Dose Trust Mean the same for Migrants and Natives? Trusting Measurement Models of Political Trust with Multi- group Confirmatory Factor Analysis. Journal of soc Indic Res, 115, 963- 982.
- Bretzer, N. (2002). How Can Institutions Better Explain Political Trust than Capitals Do? PHD Thesis, University of Gothenburg, Sweden.
- Berg, L. & Hjerm, M. (2010). National Identity and Political Trust. Perspectives on European Politics and Society, 11(4), 390â407.
- Clemente, M. N. (1992). The Marketing Glossary. Amazon, New York, NY.
- Davari, A. & Rezazadeh, A. (2013). Structural equation modeling software PLS(First Edition). Tehran: Publications (SID). (In Persian).
- Ediraras, D., Rahayu, D., Natalina, A. & Widya, W. (2013). Political marketing strategy of Jakarta governor election in the 2012. Social and behavioral sciences, 81, 584-588.
- Flinders, M., Gamble, A., Kenny, M. & savigny, H. (2009). An Ideology of Disconnection: For a Critical Political marketing. D.J Wring Central European Journal of Communication.
- Fokuyama, F. (1995). Trust: The social virtuous and the creation of prosperity; New York. The Free Press.
- Gidenz, A. (1998). The consequences of modernity. Translation: Mohsen Salasi, Tehran: Publication Center. (In Persian)
- Hetherington, M. J. (1998). The Political Relevance of Political Trust. American Political Science Review 92: 791-808.
- Henneberg, S. (2008). An epistemological perspective on research in political marketing. Journal of political marketing, 7(2), 151-182.
- Hughes, A. & Dann, S. (2006). Political marketing: direct benefit, value and managing The Voter Relationship. Australian National University.
- Kippen, G. (2005). The use of new information technologies by political party. FU-UBC Center for the study of government and business, Vancouver, 22-54.
- Kheiri, B., Ghasemi, B., Mirabi, V. & Gholipour P. (2011). Survey of Traditional Political Marketing Tools on voters Behavior. Marketing Management, (12), 1-14. (In Persian)
- Mohamadian, M. & SHamsi, J. (2009). Marketing literature and political propaganda in the West (First Edition). Tehran: type of book publishing. (In Persian)
- Motamana, A., Moradi, H., Hemmati, A. & Ahghaghi, M. (2013). The impact of incentives using Short Message Service on attitudes toward advertising. Vision Business Management Journal, (10): 95-115. (In Persian)
- Nargesian, A., Dindar, Y. & Tahmasebi Aghbolaghi. (2015). The Impact of Modern Political Marketing Tools on Political Participation, Public Trust and National Cohesion (Study: Citizens of Region Six in Tehran, Iran). Journal of Management Accounting & Management culture Farabi campus of Tehran University (unpublished paper) (In Persian).
- Nargesian, A., Tahmasebi Aghbolaghi, D. & Dindar, y. (2015). Studying of The Impact Political Marketing Tools in Public Participation (Case study: the citizens of region five in Tehran, Iran). Public Administration Journal, (3), 603- 624. (In Persian)
- Neyoman, B. (2012). Mass marketing in politics: democracy in the age of dummy images (First Edition). Translation: Aram Taeti & Omid Mahdiyeh, Tehran: Cultural Research Bureau. (In Persian).
- Osuagwu, L. (2008). Political Marketing, Conceptualisation, Dimension and Research Agenda.
- Ortakhi, A. (2010). Justice and fairness in cooperation based on trust. Business Management Perspective, (33), 29-47 (In Persian).
- Oryani, B. (2011). Studying of The effectiveness of subsidies to improve the distribution of income in development programs of Iran. Monthly economic magazine issues and economic policies, (12), 31-52. (In Persian).
- Paul, R.B. & Egan, J. (2001). Marketing and Political Campaigning: Mutually Exclusively Mutual? Qualitative Market Research: An International Journal, 4(1), 25-33.
- Perme, Zorar. (2004). Studying of The hidden subsidies. Subsidies review estimates Iran's economy. Business reviews, (6), 32-42. (In Persian).
- Pistolas, A. (2009). Political Marketing and Its Impact on Voting Behaviour in Greece: An analysis of the Greek Electorateâs Voting Behaviour. PP. 1-25.
- Raghbendra, J., Raghav, G., Manoj, K. & Pandeyb, N. (2014). Food subsidy, income transfer and the poor: Acomparative analysis of the public distribution system in Indiaâs states. Journal of Policy Modeling, (35), 887â908.
- Son, H.(2003). Is Thailandâs fiscal system pro-poor-hooking from income and expenditure components, The World Bank?
- Tahmasebi Aghbolaghi, D. & Soleyman, A. (2014). Islamic leadership and management, the impact on social cohesion. International Conference on Management, 259-262. (In Persian).
- Tofaniasl, O. (2007). Promote political participation: the role of political marketing. Master thesis, Tarbiat Modares University. (In Persian).
- United Nations (2005). Women and elections guide to promotion the participation of women in elections. Department of public information.
- Vinzi, V. E., Trinchera, L. & Amato, S. (2010). PLS path modeling: from foundations to recent developments and open issues for model assessment and improvement. In Handbook of partial least squares (pp. 47-82). Springer Berlin Heidelberg.
- Ziaee, M., Nargesian, A. & Aybaqi Esfahani, S. (2008). The role of Spiritual Leadership on Employees of University of Tehran Empowerment. Public Administration Journal, (1), 67- 86. (In Persian).
|