- Aaker, J. (1997). Dimensions of brand personality. Journal of marketing research, March, 347-356
- Azoulay, A., & Kapferer, J.N. (2003). Do Brand Personality Scales Really Measure Brand Personality? Journal of Brand Management, 11, 143–155.
- Bagozzi, R.P., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science,16, 74-94.
- Belk, R.W. (1988). Possessions and the Extended Self, Journal of Consumer Research, 15, 139-68.
- Cronbach, L.J. (1951). Coefficient Alpha and the Internal Structure of Tests. Psychometrika,16, 297- 334
- Dolich, I.J. (1969). Congruence Relationships Between Self-Images and Product Brands, Journal of Marketing Research, 6, 80-84.
- Fornell, C., & Larcker, D. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18, 39-50.
- Geuens, M., Weijters, B., & K.D. Wulf. (2009). A New Measure of Brand Personality. Journal of Research in Marketing, 26, 97–107.
- Hamm, B.C. & Cundiff, E.W. (1969). Self-actualization and Product Perception, Journal of Marketing Research, 6, 470-2.
- Hosany, S., & Martin, D. (2012). Self-image Congruence in Consumer Behavior. Journal of Business Research, 65(5), 685–691.
- Keller, K.L. (1993). Conceptualizing, Measuring and Managing Customer[1]Based Brand Equity. Journal of Marketing, 57, 1-22.
- Kressmann F., Sirgy, J.M., Herrmann, A., Huber, F., Huber. S., & Lee D.J. (2006). Direct and Indirect Effects of Self-Image Congruence on Brand Loyalty. Journal of Business Research, 59, 955–964.
- Levy, S.J. (1959) .Symbols for Sales .Harvard Business Review, 37(4), 117- 24.
- Maehle, N., Shneor, R. (2010). On Congruence Between Brand and Human Personalities. Journal of Product & Brand Management, 19(1), 44–53.
- Malhotra, N.K. (1988). Self-concept and Product Choice: An Integrated Perspective. Journal of Economic Psychology, 9, 1-28.
- Martineau, P. (1957). Motivation in Advertising. New York: McGraw-Hill.
- McCrae, R.R., & Costa, P.T. (1997). Personality Trait Structure as A Human Universal. American Psychologist, 52, 509−516.
- Milasm, G. & Mlačić, B. (2007). Brand Personality and Human Personality: Findings from Ratings of Familiar Croatian Brands. Journal of Business Research, 60, 620–626.
- PanjaisriKh., & Alan, W., & Heiner, E. (2009). Internal Branding to Influence Employees’ Brand Promise Delivery: A Case Study in Thailand. Journal of Service Management, 20(5), 561-579.
- Parker, B.Th. (2005). This Brand`S for Me: Brand Personality and User Imagery Based on Self-Congruency. (Doctoral Dissertation). University of Florida.
- Sirgy, M.J., Johar, J.S., Samli, A.C., & Claiborne, C.B. (1991). Self-congruity Versus Functional Congruity: Predictors of Consumer Behavior. Journal of the Academy of Marketing Science, 19(4), 363-375.
- Stokburger-Sauer, N.E. (2011). The Relevance of Visitors’ Nation Brand Embeddedness and Personality Congruence for Nation Brand Identification, Visit Intentions and Advocacy. Tourism Management, 32(6), 1282–1289.
- Usakli, A., & Baloglu, S. (2011). Brand Personality of Tourist Destinations: An Application of Self-Congruity Theory. Tourism Management, 32, 114-127.
- Vitz, P.C., & Johnston, D. (1965). Masculinity of Smokers and the Masculinity of Cigarette Images. Journal of Applied Psychology,49, 155-9.
- Washburn, J.H., & Plank, R.E. (2002). Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale. Journal of Marketing Theory and Practice,10(1), 46-62.
- Zentes, J., Morschett, D., Schramm-Klein, H. (2008). Brand Personality of Retailers: An Analysis of Its Applicability and Its Effect on Store Loyalty. International Review of Retail, Distribution and Consumer Research, 18(2), 167–184
|
